Topline

Fans will have the opportunity to bid on the naming rights to the Beloit Snappers stadium in Wisconsin for every home game this season, the team announced Wednesday.

Key Facts

Bidding will begin at $500 for each game and the team will offer a “buy-it-now” option ($1,000 for weekday games and $1,500 for weekend games).

The Snappers, the Miami Marlins’ High-A affiliate, note that all fan-submitted names are “subjected to a formal vetting process” by Major League Baseball and the team, and “both entities reserve the right to refuse any potential name for any reason, including legal, moral, and ethical concerns.”

Proceeds from the auctions, which the team says is the first time naming rights for a baseball stadium has been put up for open bidding, will benefit the local Boys and Girls Clubs.

Two vinyl signs displaying the stadium’s name for the game will be featured at the ballpark, and it will be highlighted on the team website.

The winner will also receive eight tickets to the game and the opportunity to lead the singing of the seventh-inning stretch.

Crucial Quote: 

“Our stadium belongs to the community, and there is no better way to show that than letting the fans choose its name each night,” said team president Jeff Jurgella in a statement. “For the fan who has always dreamed of having their name up in lights, being able to enjoy a game at YOUR stadium is an unforgettable and unprecedented experience.”

What To Watch For:

The Snappers are scheduled to play their home opener on May 11 against the South Bend Cubs. According to the auction website, it appears someone has already purchased the naming rights for that first game via the “buy-it-now” selection.  

Key Background:

The stadium the Snappers call home (formerly called ABC Supply Stadium) was built in 1982. The team plans to transition to a new, privately funded stadium in downtown Beloit near the Wisconsin-Illinois border later this year. When it moves to the new ballpark, the team will also change its name and mascot. The five finalists for the team’s new identity are the Cheeseballs, Moo, Polka Pike, Sky Carp and Supper Clubbers.

Tangent:

Earlier this week, the Snappers announced they would welcome back fans at a limited capacity this season. Fans over the age of two will be required to wear face masks at all times by all fans, and physical distancing will be enforced throughout the stadium. 

Surprising Fact

Former MLB first baseman Mike Jacobs was named manager of the Snappers last month. Jacobs made MLB history during his first week in the bigs as a member of the Mets back in 2005, when he hit four home runs in his first four career games. Jacobs would go to play for four teams over his eight-year career. 

Further Reading:

Snappers First MILB Team To Auction Off Stadium Naming Rights (MILB)

google.com, pub-9941771842583948, DIRECT, f08c47fec0942fa0