If you have been in the working world for a while, you know what a challenge money can be. Even when you work a good job and put in long hours at work, it’s likely that every month you have to struggle to make ends meet. Housing costs keep rising and utility expenses keep increasing year after year. If you have a family, you might be fortunate enough to have two breadwinners. Any extra money you take home will likely be siphoned away by increased federal and state taxes and the outrageous costs of childcare.
Somehow, it is possible to get by if things line up just right. When the pandemic arrived, though, the world of perceived certainty was swept off its foundation and massive economic changes rocked the boat. Jobs you thought you could count on disappeared entirely and still-working employees often had their hours cut. It was clear that relying on working for a company or for someone else was not a recipe for success. In times like these, you need to quickly adapt and be able to create your own startup venture so you can weather the storm and take advantage of up-and-coming trends.
Find Your Niche
Once you make the decision to take control of your own financial future, it’s time to come up a great business idea. At first, you’ll be tempted to come up with overly broad concepts that might serve a broad section of the market. While appealing to everyone might seem less risky than targeting a specific segment, you’ll soon find that you can’t even write up a mission statement or crisp marketing copy if you are trying to be something to everyone.
You’ll be far more successful if you find a niche, and then niche down even more. When you have a targeted segment you are going after, you’ll be able to focus squarely on their needs and deliver a powerful message to that specific group. When you go after a smaller niche you really get to know your market and can soon build up customer success stories that impress your future prospects.
Funding Your Startup Business
After you have decided on your niche market and the products or services you are offering, you’ll need to come up with money to get your business going. Most startup ventures are self-financed, as banks seldom loan money to startup businesses. The first thing you should do is to carefully review your monthly finances and see where you can immediately reduce your expenses.
You can then take the money you save and invest it directly in your business. If you are a recent college graduate, you probably emerged from your studies with substantial student loans. With today’s attractive interest rates, it’s possible to refinance your existing student loans into a new, single loan from a private lender. When you refinance, you’ll be rewarded for good financial decisions as you pay less each month and save thousands in interest over the course of the loan.
Know How You Are Going to Get Your Customers
When prospective buyers would come to meet with the CEO of an emerging software platform, she always asked them “how are you going to get your customers?” It was the perfect query. There are lots of great product and service ideas out there, but if you don’t know exactly how you’ll target and reach your customers you don’t have a business.
You need to develop an innovative sales and marketing approach that connects you with your perfect prospects. Up until recently, companies might rely on social media campaigns as the springboard to success, but that communication channel is saturated at times. Increasingly, it’s helpful to use a multi-channel approach that includes reference selling, public relations, and one-on-one marketing in the mix.