The new owners of Estrella Media are working on expanding production of originals for its Estrella TV network. As it continues efforts to attract more viewers from more established Spanish-language networks Univision and Telemundo, it has hired well-known Televisa telenovela actress, singer and comedian Angélica Vale (La Fea Más Bella) for its newest game show.
Vale will host La Máscara del Amor (The Mask of Love). The premise of the 44-episode dating show: five masked suitors will attempt to seduce the protagonist, but the contestants will have to accomplish the feat by participating in a series of games. Currently in production at Estrella Studios in Burbank, CA, is scheduled to premiere on Estrella TV on May 27, 2021.
“Dating shows have been trending. We had an original concept that we were really excited about producing and things fell into place with Angélica coming on board,” says Ivan Stoilkovich, Estrella Media’s EVP of TV Programming about launching the show. “We have an amazing production team that has a ton of experience in producing dating shows. Couple that with the pandemic easing and a need for human connection and we felt the timing was right.”
Besides news programs, Estrella Media is currently producing a wide range of original shows. Among them: talent search competition Tengo Talento, Mucho Talento, talk show Tu-Night con Omar Chaparro, and game show 100 Latinos Dijeron, a co-production with Fremantle Media Mexico. The last two feature well-known Mexican actors and personalities as hosts. Vale joins Estrella Media’s celebrity team.
“We want to work with talent that understands and reflects our core audience and we are extremely grateful to be able to work with Angélica,” states Stoilkovich. “She is a true talent across all disciplines (actor, writer, singer, producer). She does it all. The goal is to work with talented individuals and produce amazing content.”
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Estrella Media plans to continue its original programming expansion. According to Stoilkovich, the company is negotiating four co-production arrangements and ill soon make additional announcements of upcoming shows.