Disney DIS DIS + is expanding in Europe. The streaming giant has announced its first slate of U.K. Originals. The service launched in Europe over a year ago and is now announcing more original content after confirming a new unscripted series with David Beckham.
Disney+ has revealed that Sally Wainwright, Sid Gentle Films and an impressive list of other talents have signed on to write and produce the new lineup.
The streamer announced three new projects, The Ballad of Renegade Nell, Culprits and Extraordinary. Culprits and Extraordinary are set to come out with the newly announced Star brand, a section of the service that will allow U.K. users to stream films and series from Disney owned properties such as FX and 20th Century Studios, with more mature content offerings and parental controls.
“These three outstanding titles represent exactly where we want to be with our commissioning strategy for Disney and Star — projects of scale, originality and with top talent attached,” said Vice President Original Content, Europe and Africa, Liam Keelan, told the Hollywood Reporter. “This is just the beginning of a concerted push to bring the best ideas and storytellers to the service, appealing to audiences both here in the U.K. and across the globe.”
The Ballad of Renegade Nell, written by Wainwright, follows a “swashbuckling, highwaywoman” who is framed for murder. The adventure series is exec produced by Wainwright, Faith Penhale and Will Johnston from the BBC Studios-backed Lookout Point.
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“Nell’s a ball of irreverent, blustering energy, fighting against the privileged gatekeepers of English society in 1705, battling to contain mysterious forces within her and her enemies as she goes on the run with her two sisters,” said Wainwright.
Star Original commission, Culprits promises to be a dark comedy-thriller from filmmaker J Blakeson, which follows a heist crew which is targeted by an assassin. It is being executive produced by Stephen Garrett and produced by Morenike Williams.
The Star Original comedy, Extraordinary, is created by Emma Moran and follows a young woman who lives in a world where everyone has superpowers except her.
These are not the first projects that Disney+ has announced in Europe. The streaming giant has also unveiled 10 shows from across France, Germany, Italy and the Netherlands and has previously targeted 50 commissioned European productions by 2024.
Disney is not the only streaming service to look toward Europe. Amazon AMZN recently announced its first Italian original film as well as other European projects. Netflix NFLX and Amazon were leaders of the European streaming pack when the market topped $14 billion in February. As more content floods the market, making content that can engage and excite the European public will be paramount for streaming services hoping to compete.