Conor McGregor has been blasted by horrified parents after he urged his three-year-old boy to punch another child in the mouth.

In a video posted on Facebook and captioned “Lion king McGregors,” the former UFC champion, 32, is seen encouraging son Conor Jnr to retaliate after he admitted to being punched on the back.  

The controversial Irish brawler – currently in Dubai with his family – appalled fans by telling his child to hit back, saying “aim for the mouth and the nose champ.” 

Controversy: Conor McGregor has been blasted by horrified parents after he urged his three-year-old boy Conor Jr to punch another child in the mouth

Controversy: Conor McGregor has been blasted by horrified parents after he urged his three-year-old boy Conor Jr to punch another child in the mouth

Controversy: Conor McGregor has been blasted by horrified parents after he urged his three-year-old boy Conor Jr to punch another child in the mouth 

‘Hit him back,’ he urges as they relax on a Dubai beach. ‘Where are you going to hit him? Hit him in the mouth… go hit him in the mouth, aim for the mouth and nose champ. Be faster, that’s why we train.’ 

But while McGregor urged his lad to solve his dispute with his fists, Conor Jr seemed more interested in his dad’s expensive gold chain.

He then springs to his feet, adding: ‘Why don’t we do some boxing training, come on.’

Unsound advice: In a video posted on Facebook the former UFC champion is seen encouraging son Conor Jnr to retaliate after he admitted to being punched on the back

Unsound advice: In a video posted on Facebook the former UFC champion is seen encouraging son Conor Jnr to retaliate after he admitted to being punched on the back

Unsound advice: In a video posted on Facebook the former UFC champion is seen encouraging son Conor Jnr to retaliate after he admitted to being punched on the back

Parent: Conor shares Conor Jr with his fiancee Dee Devlin (pictured together)

Parent: Conor shares Conor Jr with his fiancee Dee Devlin (pictured together)

Parent: Conor shares Conor Jr with his fiancee Dee Devlin (pictured together)

The clip was shared with the fighter’s 12 million followers, and many blasted his parenting techniques.    

One commented: ‘That’s not how you bring a child up, teaching him to smack children. Teach him to be kind and respectful.’ 

While a second added: ‘Absolutely disgrace he should be teaching his son good values. Hope his son doesn’t follow in his dad’s steps.’ 

Eye-catching: But while McGregor urged his lad to solve his dispute with his fists, Conor Jr seemed more interested in his dad's expensive gold chain

Eye-catching: But while McGregor urged his lad to solve his dispute with his fists, Conor Jr seemed more interested in his dad's expensive gold chain

Eye-catching: But while McGregor urged his lad to solve his dispute with his fists, Conor Jr seemed more interested in his dad’s expensive gold chain 

Mixed response: The clip was shared with the fighter's 12 million followers, and many blasted his parenting techniques

Mixed response: The clip was shared with the fighter's 12 million followers, and many blasted his parenting techniques

Mixed response: The clip was shared with the fighter’s 12 million followers, and many blasted his parenting techniques

My boy: McGregor later kissed his son on the cheek as they relaxed on the beach

My boy: McGregor later kissed his son on the cheek as they relaxed on the beach

My boy: McGregor later kissed his son on the cheek as they relaxed on the beach

A third unimpressed fan wrote: ‘Lovely! Telling a kid to go for the mouth or nose to hit another kid. Great parenting, not!’ 

Another raged: ‘Wrong in a lot of ways. I’m not a parent but don’t teach your kid to go fight in the street. Teach your kid to be better than that.

‘The bigger man walks away. Only use self-defense if you have too. Teach him that, champ.’  

However, some people argued dad’s need to teach their son’s how to defend themselves from bullies, while others found it funny imagining the other child’s parents trying to confront McGregor for his son’s antics. 

One joked: ‘Imagine Jr telling the other kid ‘my da’s tougher than yours’. Then seeing who his da is. Be deadly.’ 

Good times: The controversial Irish brawler is currently in Dubai with his family

Good times: The controversial Irish brawler is currently in Dubai with his family

Good times: The controversial Irish brawler is currently in Dubai with his family

McGregor recently cancelled his trilogy fight with Dustin Poirier after he allegedly failed to keep his promise of donating half a million dollars to Poirier’s charity, The Good Fight Foundation. 

Poirier revealed publicly on Sunday night that McGregor had not yet followed through on his promise to donate, and said he had stopped replying to emails about the money.

McGregor was so incensed by the situation that he is now refusing to fight Poirier in their July 10 decider, and hit back by arguing that he never sends funds unless there was detailed evidence of where the money would go.

Pulling out: McGregor recently cancelled his trilogy fight with Dustin Poirier after he allegedly failed to keep his promise of donating half a million dollars to Poirier's charity

Pulling out: McGregor recently cancelled his trilogy fight with Dustin Poirier after he allegedly failed to keep his promise of donating half a million dollars to Poirier's charity

Pulling out: McGregor recently cancelled his trilogy fight with Dustin Poirier after he allegedly failed to keep his promise of donating half a million dollars to Poirier’s charity