For well over half a year now, BTS’s song “Dynamite” has been stuck in seemingly everyone’s head all around the world. During those months, the track has hit historic highs on charts in seemingly every country, held on for long periods of time, sold millions, and now the music video that helped turn the catchy cut into a proper global smash has reached one more important milestone.
BTS’s “Dynamite” music video has become their latest to hit one billion views on YouTube.
“Dynamite” is the South Korean all-male vocal band’s third visual to rack up at least one billion plays on YouTube, and it surely won’t be their last. Leading the way among releases from the K-pop favorites is “DNA,” which is now up to 1.245 billion views, as of the writing of this article. Not far behind that upload comes “Boy With Luv,” the group’s collaboration with American pop singer Halsey. That post is just a few million views behind 1.2 billion, and it may one day catch up to “DNA.”
The “Dynamite” video was released on August 21 of last year, so BTS fans have been watching it non-stop ever since it arrived. It took less than eight months to rack up a 10-digit view count on YouTube, which is an incredibly short period of time in which to make it to that mark.
BTS are often the kings of YouTube, whether it be by breaking records with the most views in 24 hours or by reaching impressive milestones in very short spans of time. This week, the boy band lands the biggest clip in the world with their new release “Film Out,” which rockets to No. 1 on YouTube’s weekly chart after its first full frame of availability has passed.
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“Dynamite” was a game-changer for BTS, as it helped them accomplish so many things they’d never managed before. The song didn’t just go to No. 1 on the Hot 100 in America, it debuted there, making them the first South Korean musical act to manage both of those things. It went on to become the longest-charting track by an artist from their home country and it spent more time atop the sales ranking than any other release in U.S. history. The tune then earned the septet their first Grammy nomination, also a huge moment for all South Korean acts.
The disco-pop favorite is just beginning to fade from the charts, but looking at the rate at which it’s still being viewed on YouTube, it’s clear that it isn’t disappearing from the minds of the masses anytime soon.